Your Digital Marketing Strategy Prioritities

Over the past several months there's been significant changes in the Facebook and Instagram algorithms, most notably with Mark Zuckerburg’s announcement in January that content published from business pages will not be organically promoted on newsfeeds. This change means it’s likely a great time to re-evaluate your digital media strategy and ask yourself if you're prioritizing the key components.

  • Content

Is your content driving engagement with custom and curated posts? Are you featuring compelling images, videos and live feeds. Do you have a consistent and planned editorial calendar? Does it represent your voice, vision and message.  The anser to these questions should be a resounding "YES!"

  • Outreach

Are you being proactive or reactive with your audience? How are you using social media to reach your targets?

  • Data

Are you monitoring results and tracking your website data? Have you reviewed your audience profile? Have you set objectives?


Adwords Editor V12

After a three year wait, Google has released Version 12 of the Adwords Editor.  The new changes improve on Version 11 with a range of features designed to address everything from the UI to scalability and faster downloads.

Custom rules

You can now create and edit custom rules. The set of built-in rules can now be edited to address the specific needs of your campaign. If the rules are not useful, you can pause them in bulk or individually.

If there are any violations of the best practices before changes are posted, you will receive a notification. The notifications can appear as errors or warnings.

Faster Version Downloads

If you are using version 11, when you download number 12 you will be able to migrate more of your data faster.

Maximum Conversions Bidding

Maximize Conversions automatically set bids so you can get the most bang out of your ad spend. Using advanced machine learning, this feature customizes bids for each auction by optimizing bids and auction-time bidding capabilities. The new version provides full support for the Maximum Conversions bid strategy.

Creation and Editing of Universal App Campaigns

You can now include up to 20 videos and 20 images for universal app campaigns. The apps can then be promoted within other apps and mobile websites on the Display Network, as well as Google Search, Play, and YouTube.


Updates to Adwords

Google just rolled out 3 really cool updates to Dynamic Search Ads.

  • Page Feeds

A page feed allows advertisers to specify the exact URLs which are to be used with Dynamic Search Ads. This will help ensure only the most relevant products and services are advertised to customers via DSA campaigns.

  • Expanded Dynamic Search Ads

DSA campaigns will soon be able to support expanded text ads. That means longer headlines and descriptions for providing more information about your products and services. This update is said to be rolling out over the next month.

  • Showing More Relevant Ads by Default

Google is improving the overall effectiveness of DSA campaigns by showing searchers more relevant ads.Advertisers are already seeing an increase in conversion rate and a decrease in CPA as a result of these updates, according to Google.