Updates to Adwords

Google just rolled out 3 really cool updates to Dynamic Search Ads.

  • Page Feeds

A page feed allows advertisers to specify the exact URLs which are to be used with Dynamic Search Ads. This will help ensure only the most relevant products and services are advertised to customers via DSA campaigns.

  • Expanded Dynamic Search Ads

DSA campaigns will soon be able to support expanded text ads. That means longer headlines and descriptions for providing more information about your products and services. This update is said to be rolling out over the next month.

  • Showing More Relevant Ads by Default

Google is improving the overall effectiveness of DSA campaigns by showing searchers more relevant ads.Advertisers are already seeing an increase in conversion rate and a decrease in CPA as a result of these updates, according to Google.